Biofinity/MyDay

Renewal of CooperVision's premium line, contact lenses "MyDay" and "Biofinity". Designing the communication from key visual, copy and leaflet. Also the storefront display fixture "MyDay VMD". Contributed the brand presence in-stores and expand its sales.

Creative Director : Masashi Koori
Copywriter : Masashi Matsuda
Art Director : Hidekazu Tanaka / Nanae Maiguma
Designer : Moyu Nagashima / Shunsuke Sato
Photographer : Fumihito Katamura（Biofinity）
Creative Producer : Midori Ito
Client : CooperVision