CITIZEN's brand campaign started in 2010. The company expanded mainly in China, the Middle East, and South America. We created a product version with the flagship model as the hero and a brand version with Takeshi Kaneshiro as the image character. In China, products sold out immediately after launch.

Creative Director : Masashi Koori
Copywriter : Tim Schultz
Art Director : Andy Fenning / Takeshi Iwamoto
Project Coordinator : Midori Ito
Designer : Taki-kobo
Photographer : Kaoru Izuma
Movie Production : Chezeddy (France) / Sauce (New Zealand)
Producer : San Takashima
Client : CITIZEN