CooperVision clariti Flyer

In-store distribution flyer for CooperVision's "clariti" contact lenses. Since it seems technical and difficult to understand, we decided to use the cartoon to convey the characteristics of contact lens products for customers to understand easily. The original character, "Ophthalmologist Dr. Tamae," catchily educates customers the selecttion of contact lenses starting with a considerations of "eye health."

Creative Director : Masashi Koori
Copywriter : Masashi Matsuda
Art Director : Hidekazu Tanaka
Designer : Emiko Kashimoto
Illustrator : Kotaro Numata
Client : CooperVision