Dai-ichi-Life VISION BOOK

Brand book creation for sales staff worldwide. The original request was one copy on a letter size ad only. We proposed the concept of a "picture book" for sales staff to easily read and understand the company's philosophy. A letter size ad would be easily thrown away. The client, agreed to the idea and copies were made in multiple languages. Glad to deliver a work which made everyone happy.

Creative Director : Mitsuhiro Miura
Copywriter : Masashi Matsuda
Art Director : Masashi Koori
Illustrator : Naomi Mori
Creative Producer : Midori Ito
Client : Dai-ichi Life Group