HP PC Campaign 2021

DIGEST ver.

SUSTAINABILITY ver.

LGBT ver.

2020 was a year of unsureness and anxiety. Together with HP we wanted to send a positive message with actual people taking matters to their own hands. With a documentary based communication, we focused on people in their early twenties, using their creativity to overcome social challenges. To articulate HP's brand message of, 'Keep in Human'.

Creative Director : Masashi Koori
Copywriter : Mika Kunii
Art Director : Masashi Koori
Designer : Nanae Maiguma
Production Producer:Masashi Handa
Production Manager:Ryohei Tanaka / Mizuki Haino
Film Director : Genki Ito
Director of Photography : Yasukata Kotake
Recording Engineer:Yoshiaki Hori
Location Coordinator:Hiroyuki Kudo
Hair and Makeup:Junko Kataoka / Seina Izawa
Stylist:Eiji Takahashi
Offline-Editor:Yamato Ebihara
Online-Editor:Kimindo Uchida
Colorist:Yoshiro Kamei
Music : Setsu Fukushima / Hitomi Harada
Mixer:Shota Akiyama
Photographer : Seiko Ishikawa
Creative Producer : Midori Ito
Client : HP