This is a huge project to have a full-size Godzilla holding isodine on the roof of TOHO Cinemas in Kabukicho, Shinjuku. Normally the left hand does not exist, but for this project we created the left hand holding a giant isodine cup. It showed great effects, including being featured on Yahoo news.
Creative Director : Masashi Koori
Art Director : Masashi Koori
Designer : Hidekazu Tanaka
Planner : Akinori Otani
Media Plan : Media Concierge Inc
Creative Producer : Midori Ito / Azumi Takeya
Client : mundipharma