A launch campaign when Isodine, a gargle product, transfer it's right to sell, back to Mundipharma. The challenge was, we could only use their brand name, Isodine. Since they were still in the middle of transfering the rights from another company. But the PR campaign that showed great effects, including being featured on major news sites.
Creative Director : Masashi Koori
Copywriter : Masashi Koori
Art Director : Masashi Koori
Designer : Hidekazu Tanaka
Media Plan : Media Concierge Inc
Creative Producer : Midori Ito
Client : mundipharma