Corporate rebranding when Mundipharma added rare cancer to its portfolio. Starting from their pamphlet and to OOH, trade papers, and flims for internal usage. The copy, "Create hope that won't lose to cancer," was well recieved especially from the medical staff on the front-line, saying that it gave them hope as well.

Creative Director : Masashi Koori
Copywriter : Kinya Okamoto
Art Director : Masashi Koori / Hidekazu Tanaka
Designer : Hidekazu Tanaka
Creative Producer : Midori Ito
Client : mundipharma