Movie to raise awareness of Philips’ ‘Heart Safe City’. If a person suddenly experiences cardiopulmonary arrest in the city, it is important to take appropriate measures within 3 minutes. Heart safe city is led by Philips, together with municipalities, companies, and people, to increase the rate of recovery from cardiopulmonary arrest. Which includes appropriate placement of AEDs.
Creative Director : Masashi Koori
Copywriter : Kinya Okamoto / Hirotomo Takei
Art Director : Masashi Koori
Designer : Hidekazu Tanaka
Creative Producer : Midori Ito
Producer : Hideyuki Kajiyama
Film Director : Arata Ito
Director of Photography : Shimon Tani
Client : Philips Japan, Ltd.