A corporate branding campaign. Philips has made a major shift from manufacturer company to a “Health Tech Company”. Combining health care and latest technologies. Deployment from exhibitions, pamphlets, in-house posters, to OOH at the head office.

Creative Director : Masashi Koori
Copywriter : Kinya Okamoto / Hirotomo Takei / Haruo Inatomi
Art Director : Masashi Koori / Hidekazu Tanaka
Designer : Hidekazu Tanaka
Film Director : Arata Ito
Director of Photography : Shimon Tani
Booth Designer : Ryuichi Sato
Exhibition Producer : Takeshi Saito
Creative Producer : Midori Ito
Client : Philips Japan, Ltd.