Illuminated shelf for energy drinks for supermarket. Strategic approach to win more space in shelf for Red Bull. KOORI was in charge of the design and manufacturing. Securing the sales floor has led to an increase in the presence of energy drinks in stores in general. As a result, Reb Bull's supermarket sales have increased dramatically.
Creative Director : Masashi Koori
Art Director : Masashi Koori
Designer : Shingo Monoe
Procuction : MPB
Client : Red Bull Japan