Tinder x Netflix “LOVE IS BLIND JAPAN” vol.2
This is the second campaign collaboration between Netflix's "LOVE IS BLIND JAPAN" and the matching app "Tinder". In the first campaign, the two companies were seen as rivals, but in the second campaign, they have changed all the dialogue to a friendly exchange of ideas as both believing in the possibility of meeting. The storyline of their reconciliation, which did not end with just a provocative advertisement, became huge viral on SNS.
Creative Director : Masashi Koori
Copywriter : Masashi Koori
Art Director : Moyu Nagashima / Masashi Koori
Designer : Moyu Nagashima
Producer : Mutsumi Gustavich
Client : Tinder / Netflix