Tinder x Netflix “LOVE IS BLIND JAPAN”

We planned and produced a collaborative campaign between Netflix's original romance reality show "LOVE IS BLIND JAPAN" and the globally popular matching app "Tinder".<br /> At first glance, the two shows are from different genres, but at their core, they share a common theme: the beauty of encounters. Focusing on the differences in their approaches to this theme, we developed a confrontational advertisement that made it seem as if they were rivals. When we hijacked a corner of Shibuya Center Street with a variety of copy, it created a buzz that exceeded 180,000 likes on twitter and recorded the highest instantaneous diffusion value in Japan.<br /> Creative Director : Masashi Koori Copywriter : Masashi Koori Art Director : Moyu Nagashima / Masashi Koori Designer : Moyu Nagashima Editor:Ryo Kasugano Producer : Mutsumi Gustavich Client : Tinder / Netflix

This is the second campaign collaboration between Netflix's Creative Director : Masashi Koori Copywriter : Masashi Koori Art Director : Moyu Nagashima / Masashi Koori Designer : Moyu Nagashima Producer : Mutsumi Gustavich Client : Tinder / Netflix" class="landscape">

This is the second campaign collaboration between Netflix's "LOVE IS BLIND JAPAN" and the matching app "Tinder". In the first campaign, the two companies were seen as rivals, but in the second campaign, they have changed all the dialogue to a friendly exchange of ideas as both believing in the possibility of meeting. The storyline of their reconciliation, which did not end with just a provocative advertisement, became huge viral on SNS.<br /> Creative Director : Masashi Koori Copywriter : Masashi Koori Art Director : Moyu Nagashima / Masashi Koori Designer : Moyu Nagashima Producer : Mutsumi Gustavich Client : Tinder / Netflix

Creative Director : Masashi Koori Copywriter : Masashi Koori Art Director : Moyu Nagashima / Masashi Koori Designer : Moyu Nagashima Agency Producer : Mutsumi Gustavich Producer : Ryota Kobayashi (cause Inc.) / Yui Yodoshi (cause Inc.) Construction Director : Chisato Hayashi (primal venue Inc.) Client : Tinder / Netflix" class="landscape">

"We planned and produced a two-day event in order to conclude the collaboration campaign between Netflix's ""LOVE IS BLIND JAPAN"" and the matching app ""Tinder,"". ""LOVE IS BLIND JAPAN""'s iconic cherry blossoms and bridges become a high quality photo booth and appeared in front of Shibuya 109. After a fight and a reconciliation at OOH, ""Tinder"" and ""Love is Blind JAPAN"" have now completed a cohesive story of bringing people together for a place where they can come together and smile. We are very grateful that so many people came to this time of year and had a great time with their loved ones.<br /> Creative Director : Masashi Koori Copywriter : Masashi Koori Art Director : Moyu Nagashima / Masashi Koori Designer : Moyu Nagashima Agency Producer : Mutsumi Gustavich Producer : Ryota Kobayashi (cause Inc.) / Yui Yodoshi (cause Inc.) Construction Director : Chisato Hayashi (primal venue Inc.) Client : Tinder / Netflix