HP Elite Dragonfly

HP's new product advertising campaign for business use. Product features include, lightest weight in its class, the world's best security, and a battery for 24 hours and 30 minutes. Casting active business influencers from various fields. Developed TVCM, WEB, traffic advertising, etc. Campaign was a success with contributing to sales and regained top share.

Creative Director : Masashi Koori
Copywriter : Kinya Okamoto / Hirotomo Takei / Masashi Koori
Art Director : Masashi Koori
Designer : Hidekazu Tanaka / Nanae Maiguma
Photographer : (Product) Takashi Suzuki / (Portrait) Tetsuya Morimoto / Fumihito Katamura
Film Director : Genki Ito
Director of Photography : Yasutaka Kotake
Music Composer : Tamon Fujimi
MA / Sound Design : Erito Ayaki
Production Producer : Masashi Handa
Creative Producer : Midori Ito
Client : HP