MYTREX HIHO FINE BUBBLE+e

We produced a key visual, promotional video, and interview video for MYTREX's new shower head "HIHO FINE BUBBLE+e". Its main feature is the micro-current, which revitalize the skin from the inner side. We named it as "regenerating power" and proposed a plan using dynamic images of the morning sun and the great nature to express it. We asked MEGUMI, who is exploding in popularity as a beautician, to narrate her philosophy of regeneration linked to her own, creating a convincing video.

To emphasize the impact of "taking a shower in the great outdoors", a large crane, not a drone, was brought to the top of the mountain. Hot water was brought in by tanks in large quantities. According to MEGUMI, this was "the second toughest location she has ever worked on" as we were shooting for the moment of sunrise early in the morning in the middle of winter on a mountain top in the extreme cold. Thanks to MEGUMI's extraordinary cooperation, we were able to create a very beautiful work.

Creative Director : Masashi Koori
Planner : Masashi Koori / Kaori Ishimoto
Copywriter : Kaori Ishimoto / Masashi Koori
Art Director : Masashi Koori / Moyu Nagashima
Designer : Moyu Nagashima
Casting : Toshiki Nakamura
Creative Manager : Miho Morishita

Graphic
Photographer : 三部正博
Lighting Director : 鈴木勇司
Retoucher : 中川博之

Movie
Film Director : Akari Eda（hoth）
Director of Photography : Koya Yokoyama
Camera Chief : Yuto Shibata
Key grip : Fumiya Ohe（OF）
Lighting Director : 上田 稜
Lighting Chief : Hiroshi Okamoto
Art : Shin Nakui（TOEI MOVIE STUDIOS）
Set designer : Keiichi Nishioka
Music : Katsuya Yamada（aiin）
Mixer : Ai Hirata（Omnibus Japan）
Colorist : Jill Bogdanowicz（Company3）
Offline Editor : Rena Oguchi（TREE Digital Studio）
Online Editor : Tomoya Sugino
Stylist : Kumi Saito
Hair and Makeup : Mariko Adachi

Account Executive : Toshiki Nakamura
Client : MYTREX